MARKETING AND BRANDING OF TRIBAL FOREST PRODUCTS
Materials Related to the Marketing and Branding of Tribal Forest Products.
Exporting Logs and Lumber - A Tribal Roundtable Discussion
Sponsored by the Intertribal Timber Council and CINTRAFOR, Center for International Trade in Forest Products
Yakama Nation Cultural Center
Toppenish, Washington
July 25, 2011
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Why Export? Diversifying Risk and Adding Value(954KB)
Presentation by Dr. Ivan Eastin, Director and Professor
Center for International Trade in Forest Products
University of Washington -
An Overview of Trading Lumber in China(1.4MB)
Real World Experience: An Overview of Trading Lumber in China
The Logistics Perspective
NAVCOR -
Vanport Export Lumber Market Update(7.5MB)
Presentation by David Stallcop, Global Marketing Manager
Vanport International, Inc. -
Log Export Presentation(248KB)
Presentation by Wade Zammit, President and CEO
Sealaska Timber Corporation -
Agenda(52KB)
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Participant List(12KB)
ITC Marketing and Branding Workshop
Seattle Airport Hilton Hotel
Seattle, Washington
May 1-2, 2011
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Streaming Video of All Presentations(External Link)
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Introduction and Purpose(2.3MB)
Presentation by Gary Morishima, Branding and Marketing Team Leader -
Market Trends for Forest Products: Domestic Challenges Offset by Foreign Opportunities(195KB)
Presentation by Ivan Eastin and Indroneil Ganguly
Center for International Trade in Forest Products (CINTRAFOR)
University of Washington -
Results of a Tribal Branding Survey(223KB)
Presentation by Ivan Eastin and Indroneil Ganguly
Center for International Trade in Forest Products (CINTRAFOR)
University of Washington -
Your Story is Your Brand: Part 1(43KB)
Presentation by James D. Petersen, Co-Founder and Executive Director
The Non-Profit Evergreen Foundation -
Your Story is Your Brand: Part 2(23KB)
Presentation by James D. Petersen, Co-Founder and Executive Director
The Non-Profit Evergreen Foundation -
Market Perceptions of Forest Products(5.4MB)
Presentation by Rick Palmiter
Idaho Forest Group -
Idaho Forest Gold - Premium High Grade(External Link)
Presentation by Rick Palmiter
Idaho Forest Group -
Market Perceptions of Tribal Forest Products(27KB)
Presentation by Julia Rickard, Marketing Director
Wesley Rickard, Inc. -
Certification Opportunities(1.9MB)
Presentation by Vincent Corrao
Northwest Management Inc. -
Marketing and Branding Objective 3: Investigate Licensing, Copyrights, Trademarks(737KB)
Presentation by Larry Mason
University of Washington -
Overview of Trademark Protection in the United States and Abroad(869KB)
Presentation by Scott Baldwin
US Patent & Trademark Office -
Log Exporting Opportunities(315KB)
Presentation by Wade Zammit, President and CEO
Sealaska Timber Corporation -
Alternative Approaches for Cooperative Marketing(129KB)
Presentation by Jim Haas
International Forest Products -
Lowes Connection(29KB)
Presentation by James D. Petersen, Co-Founder and Executive Director
The Non-Profit Evergreen Foundation -
A Visit With Lowe's(3.7MB)
Presentation by Gary Morishima, Branding and Marketing Team Leader -
Non-Timber Forest Products(1MB)
Presentation by Jim Freed
Washington State University -
Ecotourism, Ecosystem Services, & Bioenergy(1.3MB)
Presentations by Larry Mason
University of Washington -
Summary and Wrap Up(2MB)
Presentation by Gary Morishima, Branding and Marketing Team Leader -
Key Questions Handout(54KB)
Branding and Marketing Study Reports
